Folks are still going out to clubs and theatres to hear music, but there’s something cozy about sitting in someone’s living room as part of a live music session. So I was looking for someplace to showcase one of my artists that would have the intimate feel of a home.
I mentioned my search to a friend, Christian Jones, who is a real estate agent. Meanwhile, he and his business partner, John Petrowsky, were developing a series of cultural events as part of an innovative marketing strategy to sell the new condos of Bell Tower Place (the former Saint Theresa’s Church) in Watertown, MA.
“We wanted to take the staging idea to a new level. We’re actually modeling for buyers that these homes, with high-ceilinged great rooms and gourmet kitchens, lend themselves to cool home entertainment,” Jones says.
My quest fit neatly into their marketing strategy, and an early May date was swiftly put together with the support of the developer. On the chosen evening, guests arrived at the newly converted condominium for a night of live acoustic music. Sky-blue balloons lined the walk and inside, candlelight flickered from niches high up on the wall.
